You believe in you, show potential customers why they should too.
As with in the real world, a good online reputation is incredibly important in building trust. People depend on the opinions of others, and if many people appear to trust the products or services of a specific company, it's more likely that other will follow. Research even indicates that the majority of consumers trust testimonials or reviews more than advertisements.
ATTRACT MORE BUSINESS
Word-of-mouth for the modern age.
Business growth and new leads are key, especially in a tough competitive industry such as home improvement. A good reputation often translates into increased profits. It's a simple equation - the more people believe in your products or services, the more new people they will attract!
ATTRACT TOP EMPLOYEES
Attract the best talent.
Your company is only as good as the team behind it and attracting top employees can be a challenging task. Those job-seekers that have the most to offer are much less likely to choose a company with a low rating because they trust the opinions of clients and current employees.
A solid reputation reduces risk.
Decades in business imply that you're going to run into trouble once in a while. A good online reputation will help to buffer these challenges to ensure that you reduce any risk and potential damage to your company.