5 Must-Have Features for Your Construction Company Website
In today’s world, it is vital to have a quality online presence. When hiring a Digital Marketing Agency who understands the needs of construction websites, you will have the confidence that your site is being built with customer expectations in mind. Here are five must-have features for an attractive website.
1. Very Professional Home Page
You want customers to hire you; therefore, the home page must make an excellent first impression. It has to be easy to read, with high-resolution photos, and the layout should be intuitive. It really helps if you have images and video of your own work. We always recommend a client hire a professional photographer for before and after pictures (after pictures are more important). The content should be well structured and easy to read, in order to understand exactly what you do. Don’t leave it up to the end-user to guess if you can help them. Remember, the quality of your website is a reflection of the quality of your work.
2. Call to Action (CTA) Buttons & Phone Number
Construction websites should have clear CTA buttons, such as “Contact Us Now,” “Get a Quote,” or “Schedule an Appointment.” If it is difficult to figure out how to contact you or make an appointment, visitors may leave and go find another construction company. The most important call-to-action is your phone number. There is a segment of the population that either do not use email, or are not comfortable leaving their information in a form fill on a website, and would prefer to call. Don’t make them hunt for it, put it right on top and make it clickable for those on a mobile device.
3. Separate Service Pages
It is essential for proper SEO (Search Engine Optimization) that service pages be separated so that you can go into more detail about exactly what you do and to what extent. Example: If you are a remodeler, maybe you have a specific page for Kitchen Remodeling. On that page you go into detail about Cabinetry (custom, semi-custom, stock), Countertops (marble, granite, Quartz, etc.), Tile (ceramic, glass, etc.) and other aspects of kitchen projects. Educate and inform customers so they can find the exact service they are looking for without having to read every other service. Instead of listing all services on one page, make separate webpages for each one with detail.
Credentials let the end-user know that you are not a fly-by-night company. You are a professional who is a member of industry organizations like NAHB (National Association of Home Builders), NARI (National Association of the Remodeling Industry), NKBA (National Kitchen and Bath Association), and ISFA (International Surface Fabricators Association). This shows that you are part of a community that collaborates to deliver the highest quality of a product of service to a client. There are other credentials, like being accredited by the BBB, authorized product dealer certifications with industry products, and other business recognition items that earn a potential client’s trust. All of these are great, but proof is in the pudding and this is where actual client reviews can specify the intangibles about your work. Things like timeliness, staying on budget, resolving problems, and professionalism are important. Be sure to manage your reputation and reviews on Google, Houzz, Facebook, Guild Quality, and any other relevant source.
5. Proper SEO (Search Engine Optimization)
SEO can be its own topic, but we will summarize here. There are really 3 types of SEO; Structural, On-Page, and Off-Page.
- Structural SEO is THE most important. In real estate, the motto is “location, location, location”. It is the same with your website. It should be hosted on a server with proper speed and sophistication along with a reputation as being associated with the construction industry. This needs to be managed and maintained with software updates, backups, server uptime statistics, etc.
- On-Page SEO is more about proper and optimized title tags, meta descriptions, focus keywords, content structure. Too many times do we see a website that LOOKS fine, but the SEO was not done properly, hence it doesn’t rank on Google and they receive no leads.
- Off-Page SEO is about managing your information on other sites. These can be social media sites like Facebook or Twitter, or industry websites like NAHB, GAF roofing products, and more. It is important that the information on those website is exactly the same everywhere. This is important to Google so they know which profile goes with which company. There are a lot of similar names of companies out there.
Hiring a website professional will give you a competitive online presence that aims to show customers your professionalism and detail of the work you do. A website professional will know precisely how to give your company not only the look it needs but also how to make you stand out.